Kaulantak Peeth Nepal

Image for representation. I respect the copyright of the artist.  Every professional conduct implies ethics and adhering to ethical standards and no media is immune to it. Media might be the fourth organ of the state but it is propelled by the ethics of 'self governance'. When the media 'self governs' itself breaking all the ethical standards is 'Yellow Journalism'. Ever since the Hearst vs Pulitzer, yellow journalism has been deeply en-rooted in the journalism field. The yellow journalism reverts to tactics of exaggerating, glamorizing, using suspense to present any fact. The main ethics of journalist is to report the fact and not add subjective view to the fact in the sole aim of selling or propagating their ideas. The yellow journalism is unethical but it works because we Human Being by nature are gullible and are emotional creatures. We are more inspired to choose a particular thing based on emotions rather then on logic. Our choices are emotional and someti...

The world is run by media. Media controls everything. Media controls our choices, our beliefs and our actions. Media implants ideas in the minds of an individual and since emotions have effect on mind, the media targets the emotions of the people to reach into the minds of people. When the idea of any person reaches into the mind and the romance feeling is triggered then the person falls in love, similarly, the medias does the same. They instill an idea. The idea turns into belief and the belief becomes lifestyle of the person. Have you ever wondered why big corporation pay huge sum of money on advertising? Why do they have the big celebrities endorse their product?, how medias affect the decision of the government? Why leftist have hollywood celebrities endorsing their agendas? Why do the medias target the youth groups and not matured persons? There are lot to be questioned and lot to be answered. In today's day and age, people might not know but medias are the basis of " psy...